Why Merino?

Merino wool is naturally perfect for babies. It is soft, breathable, hypoallergenic, easy to care for. Plus medical studies have shown babies sleep longer when rugged up in merino wool. What's not to love?


Warm in winter and cool in summer

Merino has an amazing temperature regulating talent. When it’s cold, merino traps warm air next to the skin, and when it’s hot, it releases excess moisture and heat, ensuring your little one is always comfortable. 

Naturally soft and hypoallergenic

Unlike traditional thick scratchy wool, merino is comfortable to wear against even super sensitive skin, is natural and free of harsh chemicals, and is hypoallergenic.

Naturally antibacterial and anti-odor

Merino is naturally antibacterial thanks to the moisture handling properties and high levels of lanolin and keratin. This means you won’t have to wash your merino very often and it won’t smell either! 

Warmth without the bulk

Merino has an impressive warmth-to-weight ratio with the added bonus of a natural stretch, so your baby gets a lot of warmth for little bulk and extra room to move!

Dries quickly and repels moisture

Like when it is on the sheep, merino dries quickly and naturally repels water. If it does get wet, merino is also a natural insulator and will keep your baby warmer than cotton or synthetic material.

Machine washable and tumble dryable

Taking care of your merino gear is easy. While it will not need to be washed as frequently as other baby items, when it does need to be cleaned, just machine wash it on a gentle cycle. You can also tumble dry it on low if you’re in a hurry!