Privacy Policy


Privacy Policy

LATITUDE 41 LTD respect the privacy rights of its online visitors (“you”, “your”, “yours”) and recognises the importance of protecting the information collected about them. We have adopted a Privacy Policy that guides how we collect, store, and use the information that you provide us with.

This Privacy Policy does not apply to websites maintained by other companies or organisations to which we link and LATITUDE 41 is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organisations before submitting your details.

What personal information do we collect from you and how?

LATITUDE 41 LTD collects personal information in several ways when you place an order. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address(es) so that we can process and fulfill your order. Card details will never be saved or shared with third parties and will only be used to process your order, using our payment partner’s systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services, not for any other purpose. These details allow us to process your order. For the purposes of the data Protection Act 1998 the data controller is LATITUDE 41 LTD of 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ United Kingdom.

Cookies

Our site uses cookies (very small files that are sent by us to your computer or other access device) which we can access when you visit our site in future. There are four types of cookies: Website functionality cookies. These cookies enable you to browse the website and use our features such as shopping baskets and wish lists. Website analytics cookies. We use these cookies to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience. Customer preference cookies. When browsing or shopping online, the website will remember preferences you make (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you. Targeting cookies or advertising cookies. These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns. By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

Disclosure of Your Information

LATITUDE 41 LTD may use your personal information for the processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details to fulfill and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Where there is a legal obligation to do so. We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • Analytics and search engine providers that assist us in the improvement and optimization of our site

We may disclose your personal information to third parties:

  • In the event that we sell or buy and business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If LATITUDE 41 or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or, in order to enforce or apply our terms of use, or terms or conditions of supply and other agreements; or to protect the rights, property, or safety of LATITUDE 41, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (‘EEA”). It may also be processed by staff operating outside EEA who work for us or one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. LATITUDE 41 take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Access To Information

The Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet out costs in providing you with details of the information we hold about you.

Changes To Our Privacy Policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

We may also use your personal information to send you marketing updates but only ever in accordance with your preferences (as detailed in the next section). We do not sell your details to third party marketing companies. We do collate information about site traffic, sales, wish lists, and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally.

When you register, you will be given the option to opt-out of subscribing to our regular update service, which will send you:

  1. Email alerts for new products, features, enhancements, special offers, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about Latitude 41 businesses, our subsidiaries or selected business partners.
  2. Direct mail alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about Latitude 41 businesses, our subsidiaries or selected business partners. We do not sell or otherwise pass your details to third parties for marketing purposes.

You can always unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any e-mail we send you will contain an automated unsubscribe link so that you can opt-out of that particular mail. Simply follow the instructions in the e-mail.

Alternatively to opt out of direct mail service or updates, please contact Latitude 41 at hello@antipodesmerino.com

If for any reason you are concerned that the personal information held by Latitude 41 is not correct, please visit the website and, after logging into the site using the “Sign In” menu on the home page, your personal information will be made available for review and change in the “My Account” section. Only you or, upon your request, Latitude 41, may access your personal data from the website using your password and User ID.

Information can be changed online within your Account, Billing Details, Shipping Details, and Email Preferences. If you prefer, you may contact us by email at hello@antipodesmerino.com and we will amend your personal details.